Free Music for All: The Echo Nest Powers Groundbreaking Rdio Stations on iOS and Android
Rdio, the critically-praised on-demand music service, recently introduced a variety of new radio stations with personalization features powered by The Echo Nest, taking personalized listening to the next level. Now, for the first time ever, these stations are free for all Rdio users on iOS and Android.
By leveraging The Echo Nest’s understanding of each fan’s Musical Identity (who you are as a music fan and what that says about you) and our unique Taste Profiling technology, Rdio is giving everyone with an iOS or Android Rdio app – even those whose subscriptions or trials have ended – free access to an unmatched personalized listening experience of over 20 million songs in the following ways:
You FM As people listen to stations for free, they can create artist stations, album stations, share stuff, skip songs, add favorites, and otherwise control their listening experience. As they do so, The Echo Nest will build an anonymized Taste Profile of their individual taste in music, incorporating that listening behavior plus their musical Facebook likes and Twitter follows.
And that, dear friends, forms the basis of Rdio’s “You FM,” a powerful new way to listen to an excellent and ever-improving music station reflecting one’s own taste, for free.
The more people use You FM, the better it will get, to the point that Rdio expects users to share their stations as evidence of their music taste. When they do, these stations will continue to become more accurate, even after they’ve been sent to friends. It’s like sharing a little bit of yourself that follows along with your musical progress — and now, it costs nothing.
Friend FM For all of your friends who use Rdio, you’ll get custom stations based on their taste, because we’ve built them a Taste Profile on Rdio too. Discovering music through friends is nothing new, but now, you can turn your friends into entire radio stations, for free.
Playlist Stations Listeners who have created playlists in the free version of Rdio will be able to turn them into infinite streaming radio stations on Android and iOS.
Album Stations Both free and paying subscribers will have access to a brand new Album Radio feature that extends the musical sensibilities of any album into a full-on radio station. Song radio is great, as is artist radio, but albums stand alone as works of art, which can now be extended into full-on radio stations.
Song and Artist Stations And of course, all of these mobile users, who have never had free access to Rdio before, will enjoy artist- and song-based radio stations. As with all of the other stations on this list, everything an individual does with this station will inform their Echo Nest Taste Profile on Rdio, meaning that listening activity all over Rdio continues to improve “You FM” for each user, all the time.
DMCA Compliant The Echo Nest is also working with Rdio to help ensure that all of these new free stations are DMCA-compliant, which means Rdio can offer these stations under the same royalty structure as pure-play webcasters.
With all of these new features, music fans have a great new free option for streaming personalized radio on their portable devices. The more you stream, the better your “You FM” station will reflect your taste, for the benefit of you and your friends.
No other music intelligence platform scales or understands music and individual music fans the way we do. We’re happy to be a part of this major addition to Rdio’s offerings.