Video: How OpenEMI Unites Music and Technology

January 3 12:01pm

Here’s the old news: technology is from Mars, and music is from Venus.

Here’s the new news: They both live happily together on Planet Echo Nest.

Observe, as our own Matt Ogle and EMI’s Kara Mukerjee explain how the OpenEMI program allows app developers to build any app they can imagine, using about 12,000 well-known tracks from EMI’s legendary music catalog — Al Green, Beach Boys, Duran Duran, the Blue Note catalog, and much more — and tools provided by The Echo Nest.

The licensing is taken care of. Everybody gets paid. It’s magical. Don’t just take our word for it — “the news” agrees.

Here are Kara and Matt to explain: