The Echo Nest Powers Legendary KCRW’s New iPad App

September 15, 2011

In one sense, KCRW is just a little public radio station in Santa Monica, California. In another, more real sense, it’s a cultural institution, whose taste-making influence has spread to music fans worldwide over the internet.

Now, KCRW has entered the iTunes fray with a free iPad app, Music Mine, which uses The Echo Nest’s deep musical intelligence to “take listeners on an audio adventure” of artists hand-picked by KCRW’s staff of expert music enthusiasts — the same widely-respected crew responsible for Morning Becomes Eclectic and other original programming.

Developed by our partners at Public Radio Exchange (PRX), designed by Roundarch, and powered by The Echo Nest’s data, KCRW’s new Music Mine iPad app is “dedicated entirely to music exploration.”

The app presents a stunning array of bands to check out through one big tiled interface, which lets users explore up to 100 shows, bands, and songs, all of which change based on what the program has been airing, which exposes users to a regular rotation of new artists.

A simple tap starts any song or artist playing. If users like what they hear, they can tap again to hear more songs by that artist, view photos, watch videos, read blog mentions, and pore over the artist’s biography. All of this stuff comes from The Echo Nest.

"This special format allows users who don’t have a lot of time to put together their own listening experience without being overwhelmed by options," reads the announcement.

We concur. The Music Mine interface is so simple that it doesn’t need to be learned — but that simplicity hides a wealth of music and helpful information for curious music fans, even if they’re short on time or effort.

Have an Apple iPad? Give KCRW Music Mine a try. We have a feeling you’re going to like it.